To enhance the Visit Savannah Co-Op advertising campaign, the Savannah Airport Commission (SAC) would like to partner with Expedia Group to target a highly customized audience that may be looking to fly into a competing airport. With the loss of business traffic throughout the United States due to COVID-19, airlines have been adding additional nonstop markets to Airports throughout the Southeast. Using Expedia’s travel intent and search data, SAC would like to target interested travelers to promote the new service offered at Savannah by Southwest, Silver Airways, and Allegiant. Ad placement will be coordinated by Expedia to complement the campaign run by Visit Savannah.  

Approval