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February 7, 2023 City Council Regular Meeting
Title
23. Approval for Savannah/Hilton Head International Airport to Participate in a Local Advertising Campaign to Promote New Service on Breeze Airways, in the Amount of $134,151
Strategic Priority
Good Government
Description

As part of the incentive package offered to airlines that begin new service, the Airport agrees to conduct a local advertising awareness campaign to promote the Airline and new destinations. As Breeze enters their second year serving SAV, the Airport will be promoting nonstop service to New Orleans, Hartford, CT and White Plains/Westchester, NY in a campaign that will include radio, outdoor, digital, and social media advertising in the local Savannah and Hilton Head area market. The local campaign portion of the incentive package is independent of commitments from any of our partners to promote the service.

 

Recommendation

Approval

Contact
Dawoud Stevenson, Director, Program Management and IT
Financial Impact
Expenditure of $134,151 from Savannah Airport Commission Funds
Review Comments
Attachments

No attachments available

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