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February 7, 2023 City Council Regular Meeting |
Title 24. Approval for Savannah/Hilton Head International Airport to Participate in a Co-Op International Golf Marketing Event with the Hilton Head Island Chamber of Commerce, in the Amount of $60,000. |
Strategic Priority Good Government |
Description
Savannah Airport Commission (SAC) staff has been tasked with increasing exposure for the Airport among International Travel Planners and Media as part of our goal of pursuing Golf Charters and seasonal transatlantic service. Utilizing the services of our contracted UK based travel representative, the Airport would like to participate along with Hilton Head Island in a campaign/activation to promote awareness of the Airport with a golf event and media blitz to be held in July 2023. Travel planners in the UK who specialize in golf vacations will be targeted as well as golf travel publications. This event is covered as part of the Airport Marketing Department’s 2023 International Air Service budget.
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Recommendation
Approval
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Contact Dawoud Stevenson, Director, Program Management and IT |
Financial Impact Expenditure of $60,000 from Savannah Airport Commission Funds |
Review Comments
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Attachments
No attachments available
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