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December 19, 2024, City Council Regular Meeting | |
Title 29. Authorize the City Manager to Execute a Contract with SL Development for a Digital Advertising Campaign for the Savannah Police Department (SPD) in the Amount Not to Exceed $99,996. SPD will use the services for a digital advertising campaign. The strategy for this campaign is to increase social media, digital, and print campaigns used in the recruitment of new police officers. | |
Strategic Priority Public Safety | |
Description This is for digital advertising services from SL Development in the amount of $99,996. The Savannah Police Department will use the services for a digital advertising campaign. The strategy for this campaign is to increase social media, digital, and print campaigns used in the recruitment of new police officers.
The method used for this procurement was the Request for Proposals (RFP), which evaluates criteria in addition to cost. The proposals were evaluated on the basis of qualifications and experience, technical capabilities, references, fees, and DBE/LDBE participation.
Eight (8) proposals were received in response to this RFP. Of those, three (3) proposals were shortlisted and selected for interviews before a selection committee of City staff. The fee proposals for the three (3) shortlisted firms were then opened and the proposals were fully scored.
The proposal was advertised, opened, and reviewed. Delivery: As needed. Terms: Net 30 days. The proposers were:
B.P. SL Development (Wethersfield, CT)(D) $99,996 ERM Group (Newberry, SC)(D) $115,200 Jacob’s Eye (Atlanta, GA) (D) $100,000
A Pre-Proposal Conference was conducted and 18 vendors attended. (D)Indicates Non-Local, Non-DBE Business.
Local vendors notified via the supplier portal: Yes Total sent: 732 Total received: 8 | |
Recommendation Approval | |
Contact Kelvin Bryant, Director, Police Administration | |
Financial Impact Expenditure of $99,996 from the General Fund/Training and Recruitment/Advertising | |
Review Comments | |
Attachments Exhibit 1: Funding Verification - Digital Advertising Campaign SPD.pdf Exhibit 2: Purchasing Notes - Digital Advertising Campaign SPD.pdf |
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