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| September 12, 2024, City Council Regular Meeting | |
| Title 42. Approval to Participate in a Robmark Advertising Campaign to Promote New Air Service, in the Amount of $287,678. | |
| Strategic Priority Good Government | |
| Description In an effort to promote the newest nonstop destination flights, the Airport would like to participate in two advertising campaigns focusing on those cities. The markets being promoted will be the three new Florida markets of Ft. Lauderdale, Punta Gorda and St. Petersburg, along with Providence, the airport's newest market in the Northeast. The campaigns will include a combination of ads targeting both Savannah/Hilton Head Island folks and those in the new markets, and will be made up of social media and digital advertising. Funds are available in Marketing’s 2024 Digital Advertising budget and are designated for market focus promotions with ads being placed by Robmark PR and Advertising. | |
| Recommendation Approval | |
| Contact Dawoud Stevenson, Director, Program Management | |
| Financial Impact Expenditure of $287,678 from the Savannah Airport Commission Fund | |
| Review Comments | |
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Attachments No attachments available |
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