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| November 26, 2024, City Council Regular Meeting | |
| Title 34. Approval to Participate in Co-Op International Golf Marketing Events with the Hilton Head Island Chamber of Commerce, in the Amount of $160,000. | |
| Strategic Priority Good Government | |
| Description Staff has been tasked with increasing exposure for the Airport among International Travel and Tour Planners and Media as part of our goal of pursuing golf charter flights and seasonal transatlantic service. Utilizing the services of our contracted UK-based travel representative, we propose to participate, along with our local partners, in campaigns and activations in 2025 to promote awareness of the Airport in the UK that will include golf events in the UK, media events in Ireland and the UK, and an activation at the 2025 Heritage of Golf Tournament with invited international tour operators and influencers. Travel planners in the UK and Ireland who specialize in golf vacations will be targeted, as well as golf travel publications. The events will be covered as part of the Airport Marketing Department’s 2025 Air Service Initiatives budget. | |
| Recommendation Approval. | |
| Contact Mr. Dawoud Stevenson, Director, Program Management | |
| Financial Impact Expenditure of $160,000 from Savannah Airport Commission Funds | |
| Review Comments | |
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Attachments No attachments available |
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