Recommend approval to authorize the City Manager to execute the renewal of an annual contract with WSAV/Nexstar Digital for digital advertising campaign for police recruitment in the amount of $100,000.  The Savannah Police Department (SPD) will use this contract to generate a minimum of 1,500 monthly visits to www.spd.org/JoinSPD and between 90-100 quality applications per month.  The recruiting campaign will focus on southeast Georgia and the South Carolina low country, with an emphasis on recruitment from the Savannah Metropolitan Statistical Area (MSA), as well as Beaufort and Jasper Counties in South Carolina.  This contract was modified from its original award of $144,000 to $100,000 as funding permitted.

The method used for this procurement was the request for proposal, which evaluates criteria in addition to cost.  Proposals were evaluated on the basis of qualifications and experience, technical capabilities, M/WBE participation, local vendor participation, and fees.

This RFP was advertised, opened, and reviewed.  Proposals were received on September 27, 2016.  Council originally approved this on February 2, 2017.  This is the third of four renewal options. The contract term shall be January 1, 2020 through December 31, 2020.

Approval