|
|
| May 28, 2026 City Council Regular Meeting | |
| Title 20. Approval to Participate in the 2026 Visit Savannah Co-Op Digital Advertising Campaign, in the Amount of $300,000. | |
| Strategic Priority N/A | |
| Description The Airport has participated in a yearly co-op advertising campaign with Visit Savannah since 2008 that is to support SAV’s nonstop destinations. The goal of this campaign is to drive air traffic to SAV through ticket sales and better position SAV for new route growth. Potential customers are targeted through Visit Savannah’s vast array of digital advertising channels, utilizing third-party booking platforms that return solid data to support the return on investment. The campaigns have been very successful with trackable airline bookings. This is a budgeted item for 2026. | |
| Recommendation Approval. | |
| Contact Mr. Dawoud Stevenson, Sr. Director, Program Management. | |
| Financial Impact Expenditure of $300,000 from Savannah Airport Commission Funds. | |
| Review Comments | |
|
Attachments No attachments available |
|
|
