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| June 9, 2022 City Council Regular Meeting | |
| Title 22. Approval of a Travel & Leisure National Advertising Co-Op with the Hilton Head Island Chamber of Commerce in the Amount of $50,000. | |
| Strategic Priority Good Government | |
| Description Staff requests approval of a national advertising co-op with the Hilton Head Island-Bluffton Area Chamber of Commerce for the August issue of Travel and Leisure’s (T+L) World’s Best Awards Issue. T+L readers, both consumers and trade, rely on this issue to guide their travel plans and recommendations for the year ahead. Ninety-two percent of readers take action as a result of the Awards and 83% considered/booked travel that was featured in the issue. T+L readers clearly love the island, which is why they continuously rank among the Top US Islands. The total cost for the full-page brand ad is $100,000 and will be positioned in the front of the issue. | |
| Recommendation Approval | |
| Contact Dawoud Stevenson, Director, Program Management/IT | |
| Financial Impact Expenditure of $50,000 from Savannah Airport Commission Funds. | |
| Review Comments | |
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Attachments Exhibit 1: Travel & Leisure Advertising Sample.pdf |
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