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|June 9, 2022 City Council Regular Meeting|
21. Approval to Execute a Logo Licensing Agreement with Travel & Leisure in the Amount of $47,995.
Over the past five years, SAV has been voted as one of the Top 10 airports in Travel & Leisure. In an effort to continue promoting this accolade, Staff requests approval to purchase a logo license from Travel & Leisure to be used on the Airport website through social media, print, and television advertisements. Consumers consciously review accolades from respected sources to guide their decisions in selecting destinations and we’d like to be prepared to tout our award should we make the list again. Staff anticipates receiving the results of the votes on July 12 and, if selected, plans to use the Travel & Leisure logo when we share the news. The licensing rights cover the following key categories:
• Out of Home
• Corporate Website
• Owned Social Media
• Paid Social Media Advertising
• Print Advertising
• Promotional Email
• Web Advertising
Dawoud Stevenson, Director, Program Management/IT
Expenditure of $47,995 from Savannah Airport Commission Funds.
Exhibit 1: Logo Licensing Sample.pdf