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July 27, 2023 City Council Regular Meeting
34. Approval to Execute a Logo Licensing Agreement with PARS International Corp., for the Travel & Leisure World’s Best Awards Logo License, in the Amount of $50,395.
Strategic Priority
Good Government

Since 2018, SAV has been voted as one of the Top 10 airports in Travel & Leisure. In an effort to continue promoting this accolade, Staff requests approval to purchase a logo license from the official content licensing agent for Travel and Leisure, PARS International Corporation, for the Travel & Leisure World’s Best Awards Logo to be used on the Airport website, throughout social media, print, and television advertisements. Consumers consciously review accolades from respected sources to guide their decisions in selecting destinations and the Airoprt Commission would like to be prepared to tout the award, should SAV make the list again. Staff anticipates receiving the results of the votes in July and, if selected, plan to use the Travel & Leisure logo when the news are shared.


The licensing rights cover the following key categories:

  • Out of Home
  • Corporate Website
  • Owned Social Media
  • Paid Social Media Advertising
  • Print Advertising
  • Promotional Email
  • Broadcast
  • Web Advertising


Dawoud Stevenson, Director, Program Management/IT
Financial Impact
Expenditure of $50,395 from the Airport Commission Fund
Review Comments

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