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July 10, 2025 City Council Regular Meeting
Title
28. Approval of an Advertising Campaign for Spirit Airlines with Agency of Record RobMark, in the Amount of $150,000.
Strategic Priority
Good Government
Description

For this campaign, RobMark will push digital billboards and digital advertisements in promotion of SAV’s new air service, Spirit Airlines. Payment includes advertising space and location, as well as RobMark’s creative, design, set-up, and production efforts. Ads will promote the inaugural flight on August 14th, which will be a daily route to EWR. As the campaign continues, we will promote Spirit’s additional routes starting in early October that will fly weekly to FLL, BNA, and DTW.

Recommendation

Approval

Contact
Mr. Dawoud Stevenson, Director, Program Management
Financial Impact
Expenditure of $150,000 from Savannah Airport Commission Funds
Review Comments
Attachments

No attachments available

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