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February 28, 2019, City Council Regular Meeting | |
Title 32. Motion to Approve a Co-Op Brand USA Multi-Channel Marketing Campaign with the Hilton Head Island – Bluffton Chamber of Commerce | |
Strategic Priority Good Government | |
Description The Savannah Airport Commission recommends approval of a Co-Op Brand USA Multi-Channel Marketing Campaign with the Hilton Head Island – Bluffton Chamber of Commerce. Staff will participate in a Co-Op Brand USA Multi-Channel Marketing Campaign in Eastern Canada with the Hilton Head Island – Bluffton Chamber of Commerce. The campaign will include robust digital, print, social, traffic generation and activation and a targeted message that reaches Canadian travelers through the media they consume the most. Travel USA, Toronto Star, Toronto Post, Google, Facebook and Expedia assets will be utilized in the multi-prong marketing approach. This partnership is an effort to continue to promote the Savannah/Hilton Head International Airport as the airport of choice for visitors to our region as regularly scheduled service begins at the Hilton Head Airport this year. | |
Recommendation Approval | |
Contact | |
Financial Impact Expenditure of $50,000.00 from Savannah Airport Commision Funds | |
Review Comments | |
Attachments Exhibit 1: BrandUSA Canada East MultiChannel.pdf Exhibit 2: BrandUSA Facebook Extensions.pdf |
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