The Savannah Airport Commission recommends approval to participate in the 2020 Worth Magazine - Savannah Advertising Partnership with two other Savannah organizations. In collaboration with two other Savannah organizations, the airport will participate in a partnership that will feature Savannah in a full-color 16-page insert in Worth Magazine. Also, one full-color single page ad will run in future issues of Worth Magazine for a period of one year. The Savannah Hilton Head International Airport will be featured on worth.com and worth social platforms for six weeks, and Savannah will be included as one of the featured destination cities in the destination's theme homepage takeover on worth.com when the campaign goes live. Additional advertising, marketing, and promotional inventory will be inclusive of Savannah-centric units across Worth affiliate networks such as the Captivate network, which is America’s largest location-based digital network based in elevators and lobbies throughout the U.S. This is the second year the airport will participate in the Worth Magazine partnership. In 2017, 2018, and 2019, Savannah was featured as a top destination city in Worth Magazine. The Worth Magazine selected Savannah as a top destination city. The Worth Group is an integrated media company that produces content of the highest quality for sophisticated consumers, high net worth individuals, wealth advisors, prominent. The recommended amount represents 1/3 of the partnership contribution.

Approval