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December 09, 2021 City Council Regular Meeting | |
Title 37. Approval of a Paid Search Campaign on Google in the Amount of $102,595 | |
Strategic Priority Good Government | |
Description The paid search campaign will be used in our destination markets where we are competing with nearby airports for bookings. The amount requested is covered under the 2022 marketing budget and covers up to ten markets and includes up to ten landing pages, and layout/design and search ad monthly management by RobMark Advertising and Public Relations. | |
Recommendation Approval | |
Contact Mr. Dawoud Stevenson, Director of Program Management and IT | |
Financial Impact Expenditure of $102,595 from Savannah Airport Commission Funds | |
Review Comments | |
Attachments Agenda Items 3.pdf |
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