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December 09, 2021 City Council Regular Meeting
Title
37. Approval of a Paid Search Campaign on Google in the Amount of $102,595
Strategic Priority
Good Government
Description

The paid search campaign will be used in our destination markets where we are competing with nearby airports for bookings. The amount requested is covered under the 2022 marketing budget and covers up to ten markets and includes up to ten landing pages, and layout/design and search ad monthly management by RobMark Advertising and Public Relations.

Recommendation

Approval

Contact
Mr. Dawoud Stevenson, Director of Program Management and IT
Financial Impact
Expenditure of $102,595 from Savannah Airport Commission Funds
Review Comments
Attachments
Agenda Items 3.pdf
Agenda Plus