The official vacation planners are distributed through South Carolina welcome centers, fulfilling visitor inquiries, travel agent requests, groups, weddings, reunions, meeting planner inquiries, international inquiries, and trade shows. Additionally, these planners are placed in member hotel rooms and select vacation rental properties. Payment for the advertisements will be managed by Robmark, our advertising agency of record, covering costs including design and submission on the airport's behalf. The Hilton Head Island Vacation Planner will feature two airport ads on the inside front and back covers, with a distribution of 65,000 printed guides and digital access. Last year the digital guides were accessible to nearly 400,000 viewers. Similarly, the Bluffton Planner will include the same placement of ads, with a 30,000-print distribution and digital access. This is an annual budgeted item in Marketing’s Print Advertising budget.

Approval

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