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| April 10, 2025 City Council Regular Meeting | |
| Title 29. Approval for Search Engine Optimization and Reporting Services with Agency of Record RobMark, in the Amount of $25,920. | |
| Strategic Priority Good Government | |
| Description The Airport utilizes a Search Engine Optimization (SEO) strategy for flySAV.com through the agency of record, RobMark. The SEO strategy for Savannah/Hilton Head International focuses heavily on optimization for Hilton Head and Bluffton keywords and phrases. Since beginning the optimization, SAV's visibility and share of voice has increased and ranks higher than nearby competition, and hiltonheadisland.org. RobMark will produce a quarterly SEO report, which summarizes detailed information about each visit to flysav.com over four three-month periods. This is a budgeted item for 2025. | |
| Recommendation Approval. | |
| Contact Mr. Dawoud Stevenson, Sr. Director, Program Management. | |
| Financial Impact Expenditure of $25,920 from Savannah Airport Commission Funds. | |
| Review Comments | |
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Attachments No attachments available |
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