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April 10, 2025 City Council Regular Meeting |
Title 28. Approval to Participate in the 2025 Visit Savannah Co-Op Digital Advertising Campaign, in the Amount of $300,000 . |
Strategic Priority Good Government |
Description
The Airport has participated in a yearly co-op advertising campaign with Visit Savannah since 2008 that is to support SAV’s nonstop destinations. Potential customers are targeted through Visit Savannah’s vast array of digital advertising channels utilizing third-party booking platforms that return solid data to support the return on investment. The campaigns have been very successful with trackable airline bookings. This is a budgeted item for 2025.
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Recommendation
Approval.
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Contact Mr. Dawoud Stevenson, Sr. Director, Program Management. |
Financial Impact Expenditure of $300,000 from Savannah Airport Commission Funds. |
Review Comments
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Attachments
No attachments available
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