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April 10, 2025 City Council Regular Meeting
Title
28. Approval to Participate in the 2025 Visit Savannah Co-Op Digital Advertising Campaign, in the Amount of $300,000 .
Strategic Priority
Good Government
Description

The Airport has participated in a yearly co-op advertising campaign with Visit Savannah since 2008 that is to support SAV’s nonstop destinations. Potential customers are targeted through Visit Savannah’s vast array of digital advertising channels utilizing third-party booking platforms that return solid data to support the return on investment. The campaigns have been very successful with trackable airline bookings. This is a budgeted item for 2025.

Recommendation

Approval.

Contact
Mr. Dawoud Stevenson, Sr. Director, Program Management.
Financial Impact
Expenditure of $300,000 from Savannah Airport Commission Funds.
Review Comments
Attachments

No attachments available

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