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September 28, 2017 City Council Regular Meeting | |
Title Motion to Approve Marketing Partnership with Worth Magazine | |
Description Worth is an international magazine and integrated media company that targets sophisticated consumers, high net worth individuals, wealth advisors, prominent organizations and world-class brands. The magazine has selected Savannah as a top destination city for an upcoming issue. In collaboration with other Savannah organizations, the Airport will participate in a partnership that will feature Savannah in a full-color 16-page insert in Worth's Power 100 issue. In addition, one full-color single page ad will run in future issues of Worth Magazine for one year. Savannah will be featured on the magazine's website social platforms for a period of six weeks, and Savannah will be included as one of the feature destination cities in the destinations theme homepage takeover on worth.com when the campaign goes live. Additional advertising, marketing, and promotional inventory will be inclusive of Savannah-centric units across Worth affiliate networks such as the Captivate network, which is America's largest location based digital network based in elevators and lobbies throughout the United States. This type of exposure will drive more fly-in visitors and potential investors to Savannah. The Airport's contribution to this campaign is $50,000.00 | |
Recommendation Approval | |
Contact Brooks Stillwell, City Attorney | |
Financial Impact $50,000.00. Savannah Airport Commission funds. | |
Review Comments | |
Attachments 8.31.17 Savannah Airport 2017 Worth Dest Schedule A.pdf |
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