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November 20, 2018, City Council Regular Meeting
Title
25. Motion to Approve a Travel and Leisure Magazine Co-Op Advertising Campaign Partnership with the Hilton Head Island-Bluffton Chamber of Commerce
Strategic Priority
Economic Strength And Poverty Reduction
Description

The Savannah Airport Commission recommends approval of a Travel and Leisure Magazine Co-Op Advertising Campaign Partnership with the Hilton Head Island-Bluffton Chamber of Commerce in the amount of $100,000.00.

The Hilton Head Island-Bluffton Chamber of Commerce is entering into a targeted advertising campaign in 2019 with Travel and Leisure Magazine. The Savannah Airport Commission will engage in co-branded messaging reinforcing that SAV is the airport of choice for island visitors, including promotion of the airport's nonstop flights.  

There are approximately 2.7 million visitors coming to Hilton Head Island every year, and many of these visitors are utilizing the Savannah / Hilton Head International Airport.

Recommendation

Approval

Contact
Brooks Stillwell, City Attorney
Financial Impact
Savannah Airport Commission funds in the amount of $100,000.00
Review Comments
Attachments
Travel and Leisure Campaign.pdf
Agenda Plus