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| May 13, 2021 City Council Regular Meeting | |
| Title 13. Approval of a Marketing Agreement with Verb Interactive Inc. for the Production of a Stakeholder Video and a 12-Month Digital Media Marketing Program, in the Amount of $135,000 | |
| Strategic Priority Good Government | |
| Description In an effort to communicate optimism about the future of airport travel and Savannah/Hilton Head International to business stakeholders, Verb will create a B2B video and accompanying collateral to support the upcoming State of the Airport luncheon and industry meetings. Verb will also create digital advertising assets to be used throughout multiple digital network platforms to drive engaged, potential travelers to flySAV.com outlining the SAV brand differentiators and non-stop flight options while positioning the brand as the preferred gateway to Hilton Head Island. Verb is the agency responsible for the Hilton Head Island-Bluffton Chamber of Commerce advertising and destination marketing and SAV has collaborated with them on several destination marketing events. | |
| Recommendation Approval | |
| Contact Dawoud Stevenson, Director of Program Management/IT | |
| Financial Impact Expenditure of $135,000 from Savannah Airport Commission Funds | |
| Review Comments | |
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Attachments No attachments available |
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