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May 10, 2018, City Council Regular Meeting
Title
21. Motion to Approve Participation in the 2018 Visit Savannah Advertising Campaign
Strategic Priority
Economic Strength And Poverty Reduction
Description

The Savannah Airport Commission recommends approval to participate in the 2018 Visit Savannah Advertising Campaign, in the amount of $175,000.00. Visit Savannah has entered into an agreement with Orbits Worldwide and three other online travel web sites for a 2018 summer coop advertising campaign.

The campaign will highlight Savannah/Hilton Head International Airport and will be marketed to nonstop destinations. Visit Savannah has found these partnerships to be its highest return on investment (ROI) expenditures, offering measurable results. The campaign is scheduled to launch in the summer and will run July through August 2018. This will be the Savannah Airport Commission’s sixth year of participation. The total amount budgeted and requested is $175,000.00.

Recommendation

Approval

Contact
Brooks Stillwell, City Attorney
Financial Impact
Savannah Airport Commission Funds in the amount of $175,000.00
Review Comments
Attachments
2018 Visit Savannah Advertising Campaign Coop Invoice, $175,000.00.pdf
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