Previous Item Print Next Item

March 9, 2023 City Council Regular Meeting
Title
31. Approval for the Savannah/Hilton Head International Airport to Participate in an Advertising Campaign in New Haven, CT, to Promote Service on Avelo Airlines, in the Amount of $91,349.
Strategic Priority
Good Government
Description

As part of the incentive package offered to airlines that begin new service, the Airport agrees to conduct an advertising awareness campaign to promote the Airline and new destinations. As Avelo enters its second year serving SAV, the Airport will be promoting nonstop service to Savannah/Hilton Head International in New Haven, CT, with a campaign that includes digital and social media advertising. The out-of-market campaign portion of the incentive package is independent of commitments from any of our partners to promote the service.

Recommendation

Approval

Contact
Dawoud Stevenson, Director, Program Management/IT
Financial Impact
Expenditure of $91,349 from Savannah Airport Commission Funds
Review Comments
Attachments

No attachments available

Agenda Plus