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| March 14, 2024, City Council Regular Meeting | |
| Title 34. Approval to Participate in the 2024 Visit Savannah Co-Op Digital Advertising Campaign, in the Amount of $300,000 | |
| Strategic Priority Good Government | |
| Description The Airport has participated in a yearly co-op advertising campaign with Visit Savannah since 2008, to support SAV’s nonstop destinations. Potential customers are targeted through Visit Savannah’s vast array of digital advertising channels utilizing third-party booking platforms that return solid data to support the return on investment. The campaigns have been very successful with trackable airline bookings. This is a budgeted item for 2024. | |
| Recommendation Approval | |
| Contact Dawoud Stevenson, Director, Program Management | |
| Financial Impact Expenditure of $300,000 from the Savannah Airport Commission Fund | |
| Review Comments | |
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Attachments No attachments available |
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