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July 14, 2022 City Council Regular Meeting
Title
45. Authorize the City Manager to Execute a Contract for Digital Advertisement from The Current Agency/Red Eye Film Productions (LOCAL) not to Exceed $64,100. The Savannah Police Department will use the digital advertisement to provide a wide variety of tactics, strategies, and online tools for recruitment to fill vacancies, media planning, branding, and search engine advertising. (Police)
Strategic Priority
Public Safety
Description

This contract is for digital advertisement from The Current Agency/Red Eye Film Productions (2 E. Bryan Street, Suite #509, Savannah, GA) not to exceed $64,100. The Savannah Police Department will use the digital advertisement to provide a wide variety of tactics, strategies, and online tools to assist the Savannah Police Department in meeting its goals to fill police officer vacancies by providing positive recruitment marketing, consistent media planning/production, and optimization of branding and search engine advertising.  

 

The method used for this procurement was the request for proposals (RFP), which evaluates criteria in addition to the cost. The proposals were evaluated based on the proposer’s qualifications and experience, including support capabilities, technical capabilities, fees, references, DBE, and Savannah First. Four proposals were received in response to this RFP. Of those, two proposals were shortlisted and selected for interviews before a selection committee of City staff. The fee proposals for the two shortlisted firms were then opened and the proposals were fully scored. The proposal was advertised, opened, and reviewed. Delivery: As needed. Terms: Net 30 days.

 

The proposers were: 

B.P.       The Current Agency/The Red Eye Film Productions (415 West Boundary Street, Savannah, GA)(B)         $64,100

              3815 Media, Inc (3201 Peachtree Corners Circle, Peachtree Corners, GA) (D)                                        $198,132.60        

A pre-proposal conference was conducted and one vendor attended. (B) indicates local, non-DBE-owned business. (D) Indicates non-local, non-DBE business. l available: Yes 

Total sent: 638 

Total received: 4 

Recommendation

Approval

Contact
Roy Minter, Chief, Savannah Police Department
Financial Impact
Expenditure of up to $64,100 from the SPD Training and Recruitment Fund.
Review Comments
Attachments
Exhibit 1: Funding Verification - SPD Digital Advertising.pdf
Exhibit 2: Purchasing Notes - SPD Digital Advertising.pdf
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