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| April 23, 2026 City Council Regular Meeting | |
| Title 18. Approval to Participate in Co-Op International Sport Marketing Events with the Hilton Head Island-Bluffton Chamber of Commerce, in the Amount of $160,000. | |
| Strategic Priority N/A | |
| Description Staff has been tasked with increasing exposure for the Airport among International Travel and Tour Planners and Media as part of our goal of pursuing golf charter flights and seasonal transatlantic service. Utilizing the services of our contracted UK-based travel representative, we propose to participate, along with our local partners, in campaigns and activations throughout 2026 & 2027 to promote awareness of the Airport in the UK that will include sporting events in the UK, media events in Ireland and the UK, and an activation at the Heritage of Golf Tournament with invited international tour operators and influencers. Travel planners in the UK and Ireland who specialize in golf vacations will be targeted, as well as golf travel publications. The events will be covered as part of the Airport Marketing Department’s 2026 Air Service Initiatives budget. | |
| Recommendation Approval. | |
| Contact Mr. Dawoud Stevenson, Sr. Director, Program Management. | |
| Financial Impact Expenditure of $160,000 from Savannah Airport Commission Funds. | |
| Review Comments | |
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Attachments No attachments available |
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