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April 11, 2019 City Council Regular Meeting (Held at the Cultural Arts Center, 201 Montgomery Street)
Title
52. Motion to Approve Participation in the 2019 Visit Savannah Co-Op Advertising Campaign
Strategic Priority
Good Government
Description

The Savannah Airport Commission recommends approval to participate in the 2019 Visit Savannah Co-Op Advertising Campaign.  Visit Savannah has entered into an agreement with Orbits Worldwide and three other online travel websites for a 2019 summer co-op advertising campaign.  The campaign will highlight the Savannah/Hilton Head International Airport and will be marketed to nonstop destinations.  Visit Savannah has found these partnerships to be their highest return on investment (ROI) expenditures offering measurable results.  The campaign will run from July to August of 2019.  This will be the Savannah Airport Commission’s seventh year of participation. The total amount budgeted and requested is $200,000.00.

Recommendation

Approval

Contact
Jen Herman, Acting City Attorney
Financial Impact
Estimated expenditure of $200,000.00 from Savannah Airport Commission Funds
Review Comments
Attachments
Exhibit 1: Invoice 04-16414 - Co-Op Marketing Campaign.pdf
Agenda Plus