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September 13, 2018, City Council Regular Meeting
Title
16. Motion to Approve the Hilton Head Island-Bluffton Convention and Visitor Bureau Paid Social Media Program Partnership
Strategic Priority
Economic Strength And Poverty Reduction
Description

The Savannah Airport Commission recommends approval a paid social media program partnership with Hilton Head Island-Bluffton Convention and Visitor Bureau in the amount of $70,000.00. The partnership campaign will be used to promote bookings of Allegiant’s non-stop service from Nashville, Tenn., to Savannah and the lowcountry. This campaign will get Hilton Head Island on Nashville’s radar by creating buzz and excitement about the destination, drive new leads and build on the audience for Hilton Head Island in the Nashville market, and differentiate the Savannah market from other destinations.

Recommendation

Approval

Contact
Brooks Stillwell, City Attorney
Financial Impact
Savannah Airport Commission funds in the amount of $70,000.00
Review Comments
Attachments

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