Recommend approval to renew and an annual contract for digital advertising campaign for recruitment from WSAV/Lin Digital in the amount of $100,000.00. 

The Savannah Police Department (SPD) will use this contract to generate a minimum of 1,500 monthly visits to www.spd.org/JoinSPD, attracting 90-100 quality applications per month. The recruiting campaign will focus on Southeast Georgia and the South Carolina Lowcountry, with an emphasis on recruitment from the Savannah Metropolitan Statistical Area (MSA), as well as Beaufort and Jasper counties in South Carolina. This contract was modified from its original award of $144,000 to $100,000 as funding permitted.

The method used for this procurement was the request for proposal, which evaluates criteria in addition to cost.  Proposals were evaluated on the basis of qualifications and experience, technical capabilities, M/WBE participation, local vendor participation, and fees.

This RFP was advertised, opened, and reviewed.  Proposals were received on September 27, 2016.  This contract was originally approved by Council on February 2, 2017.  This is the second of four renewal options. 

The contract term will be from January 1, 2019 through December 31, 2019.

Approval