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| March 24, 2022 City Council Regular Meeting | |
| Title 24. Approval to Participate in the 2022 Visit Savannah Co-Op Digital Advertising Campaign in the Amount of $300,000. | |
| Strategic Priority Good Government | |
| Description The Savannah Airport Commission has participated in a yearly co-op advertising campaign with Visit Savannah since 2008. Each year a strategy is developed to support new or expanded nonstop destinations, targeting potential customers via Visit Savannah’s vast array of digital advertising channels. The campaigns have been very successful with trackable airline bookings and a positive return on investment. This is a budgeted item and we’re looking forward to planning the markets for the 2022 plan. | |
| Recommendation Approval | |
| Contact Dawoud Stevenson, Director, Program Management/IT | |
| Financial Impact Expenditure of $300,000 from Savannah Airport Commission Funds | |
| Review Comments | |
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Attachments No attachments available |
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