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| March 24, 2022 City Council Regular Meeting | |
| Title 26. Approval of Two Co-Op Advertising Campaign Partnerships with the Hilton Head Island – Bluffton Chamber of Commerce, in the Amount of $600,000. | |
| Strategic Priority Good Government | |
| Description This funding is requested to support the 2022 Conde Nast, and Travel and Leisure standard print advertising campaigns. The campaigns will be co-branded featuring the Airport and Hilton Head Island, reinforcing the message that Savannah/Hilton Head International is the airport of choice for island visitors. Hilton Head Island has been voted the number one island by Readers’ Choice Awards for a number of consecutive years. The magazine is a great way to reach new visitors and those that might have flown to the island via another airport. The campaigns are $300,000 each and are both a part of the Airport’s 2022 print marketing budget. | |
| Recommendation Approval | |
| Contact Dawoud Stevenson, Director, Program Management/IT | |
| Financial Impact Expenditure of $600,000 from Savannah Airport Commission Funds | |
| Review Comments | |
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Attachments No attachments available |
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