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| July 9, 2020 City Council Meeting | |
| Title 12. Approval to Execute a Logo Licensing Agreement with Travel & Leisure in the amount of $34,000 | |
| Strategic Priority Good Government | |
| Description Over the past four years, SAV has been voted as one of the Top 10 airports in Travel & Leisure. In an effort to continue promoting this accolade, staff requests approval to purchase a logo license from Travel & Leisure to be used on the Airport website, through social media, print and television advertisements. Consumers consciously review accolades from respected sources to guide their decisions in selecting destinations, and we’d like to be prepared to tout our award, should we make the list again. Staff anticipates receiving the results of the votes on July 8 and if selected, plans to use the Travel & Leisure logo when we share the news. The licensing rights cover the following key categories:
• Corporate Website • Owned Social Media • Paid Social Media Advertising • Print Advertising • Promotional Email • Television Advertising • Web Advertising | |
| Recommendation Approval | |
| Contact Mr. Dawoud Stevenson, Director of Program Management / IT | |
| Financial Impact Expenditure of $34,000 from Savannah Airport Commission Funds | |
| Review Comments | |
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Attachments Exhibit 1: Order Form - Logo Licensing.pdf |
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