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February 28, 2019, City Council Regular Meeting
Title
32. Motion to Approve a Co-Op Brand USA Multi-Channel Marketing Campaign with the Hilton Head Island – Bluffton Chamber of Commerce
Strategic Priority
Good Government
Description

The Savannah Airport Commission recommends approval of a Co-Op Brand USA Multi-Channel Marketing Campaign with the Hilton Head Island – Bluffton Chamber of Commerce.  Staff will participate in a Co-Op Brand USA Multi-Channel Marketing Campaign in Eastern Canada with the Hilton Head Island – Bluffton Chamber of Commerce.  The campaign will include robust digital, print, social, traffic generation and activation and a targeted message that reaches Canadian travelers through the media they consume the most.  Travel USA, Toronto Star, Toronto Post, Google, Facebook and Expedia assets will be utilized in the multi-prong marketing approach. This partnership is an effort to continue to promote the Savannah/Hilton Head International Airport as the airport of choice for visitors to our region as regularly scheduled service begins at the Hilton Head Airport this year.

Recommendation

Approval

Contact
Financial Impact
Expenditure of $50,000.00 from Savannah Airport Commision Funds
Review Comments
Attachments
Exhibit 1: BrandUSA Canada East MultiChannel.pdf
Exhibit 2: BrandUSA Facebook Extensions.pdf
Agenda Plus