The Savannah Airport Commission recommends approval of a co-op digital advertising campaign with the Hilton Head Island - Bluffton Chamber of Commerce.  To ensure that Savannah/Hilton Head International rises to the top through the many choices a visitor to Hilton Head Island has today, staff requests approval to enter into a co-op digital advertising campaign with the Hilton Head Island Chamber of Commerce in the amount of $200,000.00. 

The campaign will reinforce the message that SAV is the airport of choice for island visitors by promoting the airport's nonstop flights into specific targeted destinations, namely Toronto, Chicago, Washington D.C. and Miami. Preference will be given to measurable search engine marketing strategies with the co-branded campaign. Funding for the campaign is made available in marketing's digital advertising and air service initiatives budget.

Approval