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December 19, 2019 City Council Regular Meeting
Title
69. Motion to Authorize the Savannah Airport Commission to Approve an Advertising Campaign Partnership with the Hilton Head Island - Bluffton Visitor and Convention Bureau in the Amount of $70,000
Strategic Priority
Good Government
Description

The Savannah Airport Commission recommends approval to participate in an Advertising Campaign Partnership with the Hilton Head Island – Bluffton Visitor and Convention Bureau. The partnership campaign will be used to promote bookings of Air Canada’s non-stop service from Toronto, Canada to Savannah, GA and the low country in January 2020. This campaign will continue to promote Hilton Head Island in Toronto by creating buzz and excitement about the destination. The partnership will include an advertising campaign that will run in two high traffic pedestrian centers, a digital media campaign to push awareness, and two public relations events in Toronto.

Recommendation

Approval

Contact
George Fidler, P.E., Director of Engineering
Financial Impact
Expenditure of $70,000 from Savannah Airport Commission Funds
Review Comments
Attachments
Exhibit 1: Proposal - Toronto Advertising Campaign.pdf
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