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| August 10, 2023 City Council Regular Meeting | |
| Title 18. Approval to Participate in Co-Op International Marketing Events in the UK, Ireland, and Locally, in the Amount of $150,000. | |
| Strategic Priority Good Government | |
| Description Staff has been tasked with increasing exposure for the Airport among International Travel Planners and Media as part of our goal of pursuing Golf Charters and seasonal transatlantic service. Utilizing the services of our contracted UK-based travel representative, we propose to participate along with our partners in campaigns and activations to promote awareness of the airport with a golf event in the UK, a media/golf event in Ireland, and an activation at the 2024 Heritage of Golf Tournament with invited international tour operators and influencers. Travel planners in the UK and Ireland who specialize in golf vacations will be targeted, as well as golf travel publications. The events will be covered as part of the Airport Marketing Department’s 2024 International Air Service budget. | |
| Recommendation Recommend Approval. | |
| Contact Mr. Dawoud Stevenson, Director, Program Management/IT. | |
| Financial Impact Expenditure of $150,000 from Savannah Airport Commission Funds. | |
| Review Comments | |
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Attachments No attachments available |
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